About Lladró

Lladro's History

Lladro began in 1953 when Juan, José and Vicente Lladró made their first creations in their home in Valencia. Their first store opened before the end of the decade.

In the 1960s, a group Americans discovered Lladro while visiting Valencia in search of new products for import. Lladro begins exporting in 1965. In 1967, work begins on the "City of Porcelain."

As the company grew, the range of sculptures grew, adding vases, and a Collector's Society that started in 1985.

Process of Creation

Every Lladró piece of work is the result of a laborious artistic process. Sculptors follow their own inspiration but also perform, if the work requires it, a meticulous process of research and documentation. This is often the case with pieces or collections that reflect other cultures.

Every Lladro creation begins with an artistic inspiration. The sculptor then makes the first sketch of the new figure in clay, which is examined and approved by the Creativity Committee, made up by many members, one of whom comes from the Lladró family. The sketch, in clay, is reproduced in plaster to provide the first mold, which will in turn become the definitive mold for the porcelain figurine.

A mid-sized figurine may need between 15 and 20 molds and up to 300 for complex pieces. The fragments coming from these molds are joined by liquid porcelain paste to obtain an exact reproduction of the original model.

Once the figurine is reconstructed, the decoration process starts. In compliance with the sculptor’s instructions, and the surface of the piece –so far smooth– it is carved with delicate motifs that will give it its final appearance. It is at this point that the face on the sculpture gets its expression and the tiniest details are delicately crafted. In addition, the figurine is painted and if it requires a glossy finish is later covered with a coat of varnish, which grants it that crystalline look that is so characteristic of Lladró.

Many Lladró sculptures display one of the most valued and differentiating features of the brand: flowers. Each one is fully made, petal by petal, following a very delicate process in order to obtain unique, unrepeatable creations.

Finally, the sculpture is put to the test of fire: it remains for approximately 24 hours in a kiln at over 1300º C. Porcelain vitrifies, varnish crystallises and Lladró’s true colors, so far hidden, come to the surface.

Once the crafting process finishes, the sculpture goes through several quality controls. Most pieces make their way successfully to the end of the process, and those that do not comply with Lladró’s quality standards are destroyed.

A large team of craftsmen contribute to developing Lladró sculptures, making each of them unique: painters, ornamentalists, flower artists… All of them pool their knowledge and expertise to create a piece with the highest artistic and technical quality.

Lladro and GiftCollector

GiftCollector is an authorized Lladro retailer.

Legal Note: The Lladró brand is a registered brand, property of Lladró Comercial, S.A. and Lladró Usa Inc. (henceforth generically denominated "Lladró"). The use of copyright of the products and photographs which appear on this website belong to Lladró. The use on this website of the Lladró brand and of the products is for purely commercial purposes, and does not constitute the acquisition of rights of the brand or products. The owner of this website is neither the representative nor legal agent of Lladró, and therefore has no right or authority to assume or create obligations in the name of said companies.